June 8, 2007:
"You may recall the live commercials with Ed McMahon on The Tonight Show....The last live ad aired in 1995. On Tuesday, NBC will reintroduce viewers to the live commercial, again on The Tonight Show, with a commercial for a satellite navigation system...The spot will be played before the second regular commercial break, which will include a taped commercial for the firm...With the new live spots, NBC hopes to keep viewers' attention through the commercial break and get their clients' messages through the clutter."
[Source: Hollywood Reporter. Abridged.]
____
Most television executives want people to watch their shows. NBC, which has just scored the lowest show ratings in US Network history, has decided to resurrect methods they already abandoned once, to increase their ratings for the commercials instead.
The audience is the most precious commodity any Network can acquire. Entertain and enlighten them by creating enjoyable, intelligent, well-written shows and the reward will be vastly superior numbers who then witness - and respond to - the constituent commercial involvement.
NBC has just suffered the ignominy of ratings so staggeringly low, the entire audience would fit in a phone booth...And their response is to find new, and increasingly desperate ways to repel the few that remain. Extraordinary.
The collected IQ of the managing executives at Rockefeller Plaza must read like the mercury on a crisp, Spring day.
"You may recall the live commercials with Ed McMahon on The Tonight Show....The last live ad aired in 1995. On Tuesday, NBC will reintroduce viewers to the live commercial, again on The Tonight Show, with a commercial for a satellite navigation system...The spot will be played before the second regular commercial break, which will include a taped commercial for the firm...With the new live spots, NBC hopes to keep viewers' attention through the commercial break and get their clients' messages through the clutter."
[Source: Hollywood Reporter. Abridged.]
____
Most television executives want people to watch their shows. NBC, which has just scored the lowest show ratings in US Network history, has decided to resurrect methods they already abandoned once, to increase their ratings for the commercials instead.
The audience is the most precious commodity any Network can acquire. Entertain and enlighten them by creating enjoyable, intelligent, well-written shows and the reward will be vastly superior numbers who then witness - and respond to - the constituent commercial involvement.
NBC has just suffered the ignominy of ratings so staggeringly low, the entire audience would fit in a phone booth...And their response is to find new, and increasingly desperate ways to repel the few that remain. Extraordinary.
The collected IQ of the managing executives at Rockefeller Plaza must read like the mercury on a crisp, Spring day.
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