Hollywood is filled with grown men [and women] who seem to share one common weakness; An inadequate supply of toys during childhood. Stories of Directors demanding bigger, better and costlier toys for their next creative indulgence are legion. And next on their wishlist appears to be Imax."Batman, TDK" includes six scenes that were created in Imax as a way to lure audiences to more profitable Imax cinemas to enjoy the effect. To date, it has produced $60+ million from those screens, and several Directors have seized on this fact as consummate proof how essential it is that they get to play with this shiny, new toy.
According to Variety, Transformers 2 will include three scenes shot in Imax. Iron Man 2 will also include some Imax scenes, and several pictures in pre-production are now being considered for similar treatment.
No-one would argue that DVD's have shredded a movie's Box Office potential and studios need a way to get people back into theaters to watch the films there instead. It's more profitable. But Imax isn't it.
Audiences don't stay home because the format is wrong. They stay home because they're tired of intellectually vapid, comic-inspired, derivative sequels. Imax is 70mm and produces resolution you could shave with. But crud in 70mm is still crud. Make an original, intelligent movie with a strong script, a believable premise and a well-chosen cast and the audience won't care if it's in Super-8! Choose any other path and the fault is your own.
Transformers 2 is booked for a simultaneous debut on regular and Imax screens on June 26. Let's see who has the mental acuity to learn this small lesson in time.
Imax photo by: Laffy4k
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