Following on from yesterday's story about the risk of an Actors strike, today brings news of yet another nail in the coffin of the craft as whole.As both of my regular readers know, I hate 'reality' television with a passion that could crush a planet. And the creatively vacant people at Lifetime are about to prove why even that depth of revulsion is barely enough.
On November 11 they will debut a six-part series called, "Blush: The Search for the Next Great Makeup Artist." Contestants will fight for $100,000, a contract with Max Factor and a shoot for 'InStyle.' magazine. Lifetime's press release says Max Factor's name and logo will be integrated into "every element of the show, from product use to a branded studio."
The show is produced by MediaVest, the ad agency for Procter and Gamble...who own Max Factor.
So Lifetime intend to create six obsequious, undiluted infomercials then present them to the audience as a serious contest, without a trace of regard for those viewers' intelligence. And each one will be stuffed with honest commercials to really drive up the profits.
As with all reality shows, everyone on the set will be non-union. So despite Lifetime's vast potential profit from this disingenuous insult, not one Actor will get a single day's work. And this is the kind of programming we're supposed to get excited about seeing in Hi-Def.
I'm glad it's the weekend. I think we all need ten-pounds of Hershey's and at least two days to get over such a shameless assault.
Photo by Frida
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