This is truly a sad day.As I reported recently, GM has abandoned plans to be part of the Oscars next year. Today, AdAge has the news that the Korean car maker, Hyundai, has taken all of their spots.
This, dear reader, is no less than tragic. GM and Oscar have a place in the world that is shared by a very small group - They are universal icons for the American dream. Show their logos to any being on Earth and you're assured of instant connection. They will know the brand and fervently admire that place it calls home. Today, that caché was diminished.
GM has been a friend of the Awards for over ten years, and to have one American icon replaced at the event of another by a firm that embodies the very source of its troubles is almost akin to a death. This is a magnificent country and in these troubled times we need to celebrate that as much as we can, but the forced retirement of an American classic is cause for concern, not rejoicing.
In time, GM's board will turn things around. Until then, the Awards are undeniably weaker.
Photo by Mika Hiironniemi
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