Enjoy your Thursday, folks - For those of us who find sports less than irresistibly transfixing, this is the last day of freedom we'll see for two weeks. NBC's coverage of the Olympics begins tomorrow and will continue at levels akin to saturation-bombing until we're finally free of the whole gargantuan yawn-fest on August 24th. A total of 3,600 hours, played on every conceivable media platform - including cell phones. Almost 3,000 hours of that will be live and every snooze-inducing moment will be shown in Hi-Def.
Hands up if you could even remotely care about any of the above? No, thought not...Nor me.
One group who do care are the NBC bosses and their accountants. NBC will gross over $1-Billion in advertising revenue for the event. By the 24th, anyone with the intellectual fortitude to watch even half the coverage is going to know every monosyllable of the ad-makers pitches better than they know their own children!
We who hate sports are, it seems, as devoid of option as we apparently are of value; If your interest in the genre is even fractionally below what would make a 12-step program your only viable recourse, you might want to consider spending the next two weeks watching the walls.
...There's going to be nothing else to look at :-(
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