General Motors announced yesterday that it's dropping the Oscar and Emmy ad campaigns that have been a fixture of those ceremonies for over ten years. Personally, I couldn't be happier.
The Oscars are a glittering celebration of a uniquely American industry that brings enjoyment and fun to every being on Earth, supports thousands of American jobs and creates countless more in other industries, and pours over $7-billion a year into this wondrous nation's economy.
GM, on the other hand, is a brand that was revered worldwide as an American icon, and whose bosses recently rewarded thousands of industrious American citizens whose sweat and devotion built both that image and its related empire by discarding them to welfare and relocating the entire label to Mexico so they could use cheaper labor to make better profits.
The Oscars are among the most prestigious and highest-rated events in the entire US calendar and as resolutely American as Apple Pie, Baseball and Archie Bunker's chair, and any firm that abuses this nation's workers in such a despicable way has no right to be identified with such an event. ABC should wish them well and show them the door, then open discussions with a firm who still believe and invest in this country as strongly as they and their splendid parent company do.
If GM doesn't want the workers, we can live without their ads...And the cars.
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